Public Relations Managers
Overview
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Demand
Technology Skills
Technology
Example
Hot Technology
Tools Used
Tool
Example
Detailed Work Activities
Evaluate employee performance.
Supervise employees.
Confer with organizational members to accomplish work activities.
Edit documents.
Develop promotional materials.
Develop contingency plans to deal with organizational emergencies.
Direct sales, marketing, or customer service activities.
Liaise between departments or other groups to improve function or communication.
Establish interpersonal business relationships to facilitate work activities.
Evaluate program effectiveness.
Develop organizational policies or programs.
Develop operating strategies, plans, or procedures.
Develop marketing plans or strategies.
Present information to the public.
Maintain operational records.
Manage organizational or project budgets.
Direct employee training programs.
Coordinate special events or programs.
Monitor external affairs or events affecting business operations.
Develop library or archival databases.
Operate still or video cameras or related equipment.
Distribute instructional or library materials.
Coordinate with external parties to exchange information.