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Public Relations Managers

Public Relations Managers

Overview

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Demand
Career Demand by State Career Demand by State Legend
Technology Skills
Technology
Example
Hot Technology
Accounting software
Fund accounting software
Business intelligence and data analysis software
MicroStrategy
Customer relationship management CRM software
Salesforce software
Data base management system software
Teradata Database
Data base user interface and query software
Yardi
Data mining software
Google Analytics
Desktop publishing software
Adobe Systems Adobe InDesign
Document management software
Adobe Systems Adobe Acrobat
Electronic mail software
IBM Notes
Enterprise resource planning ERP software
Microsoft Dynamics
Graphics or photo imaging software
SmugMug Flickr
Human resources software
Human resource management software HRMS
Internet browser software
Web browser software
Office suite software
Google Drive
Presentation software
Microsoft PowerPoint
Project management software
Microsoft Project
Sales and marketing software
Marketo Marketing Automation
Spreadsheet software
Microsoft Excel
Video creation and editing software
YouTube
Web page creation and editing software
LinkedIn
Web platform development software
Hypertext markup language HTML
Word processing software
Google Docs
Tools Used
Tool
Example
Communications Devices and Accessories
Multi-line telephone systems
Computer Equipment and Accessories
Computer scanners
Office machines and their supplies and accessories
Photocopying equipment
Detailed Work Activities

Evaluate employee performance.

Supervise employees.

Confer with organizational members to accomplish work activities.

Edit documents.

Develop promotional materials.

Develop contingency plans to deal with organizational emergencies.

Direct sales, marketing, or customer service activities.

Liaise between departments or other groups to improve function or communication.

Establish interpersonal business relationships to facilitate work activities.

Evaluate program effectiveness.

Develop organizational policies or programs.

Develop operating strategies, plans, or procedures.

Develop marketing plans or strategies.

Present information to the public.

Maintain operational records.

Manage organizational or project budgets.

Direct employee training programs.

Coordinate special events or programs.

Monitor external affairs or events affecting business operations.

Develop library or archival databases.

Operate still or video cameras or related equipment.

Distribute instructional or library materials.

Coordinate with external parties to exchange information.

Majors
Major
Communication and Media Studies
Public Relations, Advertising, and Applied Communication
Business/Corporate Communications