Public Relations Managers
Overview
SaveJob Zone Four: Considerable Preparation Needed
Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education
Most of these occupations require a four-year bachelor's degree, but some do not.
Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Demand
Technology Skills
Technology
Example
Hot Technology
Tools Used
Tool
Example
Detailed Work Activities
- Evaluate employee performance.
- Supervise employees.
- Confer with organizational members to accomplish work activities.
- Edit documents.
- Develop promotional materials.
- Develop contingency plans to deal with organizational emergencies.
- Direct sales, marketing, or customer service activities.
- Liaise between departments or other groups to improve function or communication.
- Establish interpersonal business relationships to facilitate work activities.
- Evaluate program effectiveness.
- Develop organizational policies or programs.
- Develop operating strategies, plans, or procedures.
- Develop marketing plans or strategies.
- Present information to the public.
- Maintain operational records.
- Manage organizational or project budgets.
- Direct employee training programs.
- Coordinate special events or programs.
- Monitor external affairs or events affecting business operations.
- Develop library or archival databases.
- Operate still or video cameras or related equipment.
- Distribute instructional or library materials.
- Coordinate with external parties to exchange information.
Interests
Enterprising
100%
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
Conventional
63%
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
Social
60%
Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.
Artistic
53%
Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
Investigative
34%
Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
Realistic
15%
Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.