Fundraising Managers

Overview

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Job Zone Four: Considerable Preparation Needed
Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Job Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Examples

Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Demand

Career Demand by State Career Demand by State Legend

Core Tasks

  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Direct activities of external agencies, establishments, or departments that develop and implement fundraising strategies and programs.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Plan and direct special events for fundraising, such as silent auctions, dances, golf events, or walks.
  • Compile or develop materials to submit to granting or other funding organizations.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new fundraising opportunities.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Contact corporate representatives, government officials, or community leaders to increase awareness of organizational causes, activities, or needs.
  • Conduct research to identify the goals, net worth, charitable donation history, or other data related to potential donors, potential investors, or general donor markets.
  • Formulate policies and procedures related to fundraising programs.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet Web pages.
  • Assign, supervise, and review the activities of fundraising staff.
  • Evaluate advertising and promotion programs for compatibility with fundraising efforts.
  • Design and edit promotional publications, such as brochures.
  • Produce films and other video products, regulate their distribution, and operate film library.

Technology Skills

Technology
Example
Hot Technology
Accounting software
Fund accounting software
Business intelligence and data analysis software
MicroStrategy
Cloud-based data access and sharing software
Slack
Customer relationship management CRM software
Salesforce software
Data base management system software
Teradata Database
Data base user interface and query software
Yardi software
Data mining software
Google Analytics
Desktop publishing software
Adobe InDesign
Document management software
Microsoft SharePoint
Electronic mail software
Microsoft Outlook
Enterprise resource planning ERP software
Microsoft Dynamics
Graphics or photo imaging software
Adobe Photoshop
Human resources software
Human resource management software HRMS
Internet browser software
Web browser software
Office suite software
Microsoft Office software
Presentation software
Microsoft PowerPoint
Project management software
Microsoft Project
Sales and marketing software
Marketo Marketing Automation
Spreadsheet software
Microsoft Excel
Video creation and editing software
Adobe After Effects
Web page creation and editing software
Facebook
Web platform development software
Drupal
Word processing software
Google Docs

Tools Used

Tool
Example
Communications Devices and Accessories
Multi-line telephone systems
Computer Equipment and Accessories
Computer scanners
Office machines and their supplies and accessories
Photocopying equipment

Top 10 Knowledge Required

Administration and Management
86%
Importance

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Customer and Personal Service
85%
Importance

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administrative
83%
Importance

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

English Language
83%
Importance

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

Sales and Marketing
77%
Importance

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Economics and Accounting
70%
Importance

Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Communications and Media
69%
Importance

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Personnel and Human Resources
66%
Importance

Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Mathematics
62%
Importance

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Psychology
51%
Importance

Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Top 10 Skills

Critical Thinking
83%
Importance

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Speaking
83%
Importance

Talking to others to convey information effectively.

Active Listening
80%
Importance

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Persuasion
80%
Importance

Persuading others to change their minds or behavior.

Social Perceptiveness
80%
Importance

Being aware of others' reactions and understanding why they react as they do.

Reading Comprehension
78%
Importance

Understanding written sentences and paragraphs in work-related documents.

Writing
78%
Importance

Communicating effectively in writing as appropriate for the needs of the audience.

Coordination
75%
Importance

Adjusting actions in relation to others' actions.

Judgment and Decision Making
75%
Importance

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Complex Problem Solving
73%
Importance

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Top 10 Abilities

Oral Comprehension
83%
Importance

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression
83%
Importance

The ability to communicate information and ideas in speaking so others will understand.

Deductive Reasoning
78%
Importance

The ability to apply general rules to specific problems to produce answers that make sense.

Speech Clarity
78%
Importance

The ability to speak clearly so others can understand you.

Written Comprehension
78%
Importance

The ability to read and understand information and ideas presented in writing.

Written Expression
78%
Importance

The ability to communicate information and ideas in writing so others will understand.

Speech Recognition
75%
Importance

The ability to identify and understand the speech of another person.

Fluency of Ideas
73%
Importance

The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Information Ordering
70%
Importance

The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

Originality
70%
Importance

The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Top 10 Work Activities

Communicating with Supervisors, Peers, or Subordinates
88%
Importance

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Establishing and Maintaining Interpersonal Relationships
88%
Importance

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Getting Information
87%
Importance

Observing, receiving, and otherwise obtaining information from all relevant sources.

Updating and Using Relevant Knowledge
84%
Importance

Keeping up-to-date technically and applying new knowledge to your job.

Working with Computers
83%
Importance

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Organizing, Planning, and Prioritizing Work
82%
Importance

Developing specific goals and plans to prioritize, organize, and accomplish your work.

Processing Information
81%
Importance

Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Communicating with People Outside the Organization
79%
Importance

Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Developing Objectives and Strategies
78%
Importance

Establishing long-range objectives and specifying the strategies and actions to achieve them.

Documenting/Recording Information
76%
Importance

Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Detailed Work Activities

  • Develop business or market strategies.
  • Manage organizational or project budgets.
  • Develop financial or business plans.
  • Organize special events.
  • Develop organizational goals or objectives.
  • Develop organizational policies or programs.
  • Direct financial operations.
  • Establish interpersonal business relationships to facilitate work activities.
  • Prepare proposal documents.
  • Inform the public about policies, services or procedures.
  • Examine financial records.
  • Present information to the public.
  • Develop operating strategies, plans, or procedures.
  • Evaluate employee performance.
  • Supervise employees.
  • Evaluate program effectiveness.
  • Edit documents.
  • Develop promotional materials.
  • Direct sales, marketing, or customer service activities.
  • Develop library or archival databases.
  • Operate still or video cameras or related equipment.
  • Distribute instructional or library materials.

Education

Interests

Enterprising
100%
Importance

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional
68%
Importance

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Social
54%
Importance

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Artistic
39%
Importance

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

Investigative
35%
Importance

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

Realistic
15%
Importance

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

Colleges

SAGE Scholars Member Schools that offer majors leading to this career.

Chowan University
Murfreesboro NC
Hamline University
Saint Paul MN
Millsaps College
Jackson MS
Randolph College
Lynchburg VA
Taylor University
Upland IN
Wesleyan College
Macon GA
Wingate University
Wingate NC

Check out the College Search to see the full list of schools with majors for this career.