Retail Salespersons

Overview

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Job Zone Two: Some Preparation Needed
Experience

Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.

Education

These occupations usually require a high school diploma.

Job Training

Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.

Examples

These occupations often involve using your knowledge and skills to help others. Examples include orderlies, counter and rental clerks, customer service representatives, security guards, upholsterers, tellers, and dental laboratory technicians.

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Yearly Salary

High: $44K
Median: $27K
Low: $19K

Demand

Career Demand by State Career Demand by State Legend

Core Tasks

  • Greet customers and ascertain what each customer wants or needs.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Compute sales prices, total purchases, and receive and process cash or credit payment.
  • Maintain records related to sales.
  • Answer questions regarding the store and its merchandise.
  • Prepare merchandise for purchase or rental.
  • Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  • Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
  • Demonstrate use or operation of merchandise.
  • Describe merchandise and explain use, operation, and care of merchandise to customers.
  • Prepare sales slips or sales contracts.
  • Ticket, arrange, and display merchandise to promote sales.
  • Exchange merchandise for customers and accept returns.
  • Inventory stock and requisition new stock.
  • Estimate and quote trade-in allowances.
  • Bag or package purchases and wrap gifts.
  • Help customers try on or fit merchandise.
  • Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
  • Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
  • Estimate quantity and cost of merchandise required, such as paint or floor covering.
  • Place special orders or call other stores to find desired items.
  • Clean shelves, counters, and tables.
  • Rent merchandise to customers.
  • Estimate cost of repair or alteration of merchandise.

Technology Skills

Technology
Example
Hot Technology
Accounting software
Intuit QuickBooks
Cloud-based data access and sharing software
Google Drive
Computer aided design CAD software
Autodesk AutoCAD
Customer relationship management CRM software
Salesforce software
Data base user interface and query software
Microsoft Access
Desktop publishing software
Adobe InDesign
Development environment software
Eclipse IDE
Document management software
Microsoft SharePoint
Electronic mail software
Microsoft Outlook
Enterprise resource planning ERP software
SAP software
Graphics or photo imaging software
Adobe Photoshop
Human resources software
Exact business software
Instant messaging software
GroupMe
Internet browser software
Internet browser software
Inventory management software
Inventory management systems
Office suite software
Microsoft Office software
Operating system software
Microsoft Windows
Point of sale POS software
True North Computer Retail Plus
Presentation software
Microsoft PowerPoint
Spreadsheet software
Microsoft Excel
Video conferencing software
Google Meet
Video creation and editing software
YouTube
Web page creation and editing software
Facebook
Word processing software
Microsoft Word

Tools Used

Tool
Example
Computer Equipment and Accessories
Barcode scanners
Construction and maintenance support equipment
Ladders
Domestic appliances
Clothing irons
Fluid and gas distribution
Gas consoles
Hand tools
Hammers
Office machines and their supplies and accessories
Computerized cash registers
Vending machines
Lottery machines

Top 10 Knowledge Required

Sales and Marketing
91%
Importance

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service
87%
Importance

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

English Language
74%
Importance

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

Administration and Management
61%
Importance

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Administrative
61%
Importance

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Mathematics
61%
Importance

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Psychology
58%
Importance

Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Computers and Electronics
55%
Importance

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Education and Training
54%
Importance

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Communications and Media
49%
Importance

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Top 10 Skills

Persuasion
78%
Importance

Persuading others to change their minds or behavior.

Active Listening
75%
Importance

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Service Orientation
75%
Importance

Actively looking for ways to help people.

Speaking
75%
Importance

Talking to others to convey information effectively.

Negotiation
70%
Importance

Bringing others together and trying to reconcile differences.

Social Perceptiveness
70%
Importance

Being aware of others' reactions and understanding why they react as they do.

Critical Thinking
63%
Importance

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Active Learning
60%
Importance

Understanding the implications of new information for both current and future problem-solving and decision-making.

Coordination
60%
Importance

Adjusting actions in relation to others' actions.

Monitoring
60%
Importance

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Top 10 Abilities

Oral Expression
80%
Importance

The ability to communicate information and ideas in speaking so others will understand.

Oral Comprehension
78%
Importance

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Speech Clarity
73%
Importance

The ability to speak clearly so others can understand you.

Speech Recognition
73%
Importance

The ability to identify and understand the speech of another person.

Problem Sensitivity
63%
Importance

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

Information Ordering
60%
Importance

The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

Near Vision
60%
Importance

The ability to see details at close range (within a few feet of the observer).

Written Comprehension
60%
Importance

The ability to read and understand information and ideas presented in writing.

Written Expression
60%
Importance

The ability to communicate information and ideas in writing so others will understand.

Category Flexibility
58%
Importance

The ability to generate or use different sets of rules for combining or grouping things in different ways.

Top 10 Work Activities

Performing for or Working Directly with the Public
95%
Importance

Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Selling or Influencing Others
88%
Importance

Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Getting Information
82%
Importance

Observing, receiving, and otherwise obtaining information from all relevant sources.

Establishing and Maintaining Interpersonal Relationships
81%
Importance

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Making Decisions and Solving Problems
78%
Importance

Analyzing information and evaluating results to choose the best solution and solve problems.

Communicating with Supervisors, Peers, or Subordinates
73%
Importance

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Identifying Objects, Actions, and Events
72%
Importance

Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Updating and Using Relevant Knowledge
71%
Importance

Keeping up-to-date technically and applying new knowledge to your job.

Working with Computers
70%
Importance

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Handling and Moving Objects
69%
Importance

Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

Detailed Work Activities

  • Gather customer or product information to determine customer needs.
  • Greet customers, patrons, or visitors.
  • Recommend products or services to customers.
  • Calculate costs of goods or services.
  • Process sales or other transactions.
  • Set up merchandise displays.
  • Answer customer questions about goods or services.
  • Review laws or regulations to maintain professional knowledge.
  • Demonstrate products to consumers.
  • Explain technical product or service information to customers.
  • Advise customers on the use of products or services.
  • Purchase stocks of merchandise or supplies.
  • Monitor inventories of products or materials.
  • Monitor work areas to provide security.
  • Prepare sales or other contracts.
  • Clean work areas.
  • Maintain records of sales or other business transactions.
  • Reconcile records of sales or other financial transactions.
  • Estimate costs or terms of sales.
  • Package materials or products.
  • Assist customers with product selection.
  • Sell products or services.
  • Arrange delivery of goods or services.
  • Arrange services or reservations for patrons.

Education

Interests

Enterprising
87%
Importance

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional
72%
Importance

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Realistic
48%
Importance

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

Social
43%
Importance

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Artistic
30%
Importance

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

Investigative
15%
Importance

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

Work Values

Relationships
72%
Importance

Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Support
58%
Importance

Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Achievement
43%
Importance

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Independence
43%
Importance

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Recognition
39%
Importance

Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Working Conditions
34%
Importance

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.