Sales Managers

Overview

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Job Zone Four: Considerable Preparation Needed
Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Job Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Examples

Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Yearly Salary

High: $208K
Median: $132K
Low: $63K

Demand

Career Demand by State Career Demand by State Legend

Core Tasks

  • Oversee regional and local sales managers and their staffs.
  • Resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
  • Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
  • Review operational records and reports to project sales and determine profitability.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  • Determine price schedules and discount rates.
  • Prepare budgets and approve budget expenditures.
  • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
  • Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
  • Represent company at trade association meetings to promote products.
  • Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
  • Assess marketing potential of new and existing store locations, considering statistics and expenditures.
  • Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
  • Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
  • Direct foreign sales and service outlets of an organization.

Technology Skills

Technology
Example
Hot Technology
Accounting software
Tax software
Analytical or scientific software
SAS
Business intelligence and data analysis software
Tableau
Calendar and scheduling software
Scheduling software
Cloud-based data access and sharing software
Google Drive
Cloud-based management software
Splunk Enterprise
Computer aided design CAD software
Bentley MicroStation
Customer relationship management CRM software
Salesforce software
Data base management system software
Teradata Database
Data base reporting software
SAP Crystal Reports
Data base user interface and query software
Yardi software
Data mining software
Google Analytics
Desktop communications software
Eko
Desktop publishing software
Microsoft Publisher
Development environment software
Microsoft Visual Basic for Applications VBA
Document management software
Microsoft SharePoint
Electronic mail software
Microsoft Outlook
Enterprise resource planning ERP software
SAP software
Enterprise system management software
IBM Power Systems software
Financial analysis software
Oracle E-Business Suite Financials
Geographic information system
Geographic information system GIS software
Graphics or photo imaging software
Adobe Creative Cloud software
Human resources software
Workforce management software
Information retrieval or search software
LexisNexis
Internet browser software
Web browser software
Inventory management software
Inventory software
Object or component oriented development software
R
Office suite software
Microsoft Office software
Operating system software
Microsoft Windows
Presentation software
Microsoft PowerPoint
Process mapping and design software
Microsoft Visio
Project management software
Oracle Primavera Enterprise Project Portfolio Management
Sales and marketing software
Marketo Marketing Automation
Spreadsheet software
Microsoft Excel
Transaction security and virus protection software
NortonLifeLock cybersecurity software
Video conferencing software
Zoom
Video creation and editing software
YouTube
Web page creation and editing software
Facebook
Web platform development software
Hypertext markup language HTML
Word processing software
Microsoft Word

Tools Used

Tool
Example
Computer Equipment and Accessories
Scanners

Top 10 Knowledge Required

Sales and Marketing
96%
Importance

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service
87%
Importance

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

English Language
83%
Importance

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

Administration and Management
81%
Importance

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Personnel and Human Resources
67%
Importance

Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Computers and Electronics
64%
Importance

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Education and Training
64%
Importance

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Communications and Media
60%
Importance

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Economics and Accounting
60%
Importance

Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Mathematics
57%
Importance

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Top 10 Skills

Active Listening
80%
Importance

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation
80%
Importance

Bringing others together and trying to reconcile differences.

Speaking
80%
Importance

Talking to others to convey information effectively.

Critical Thinking
78%
Importance

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Judgment and Decision Making
78%
Importance

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Management of Personnel Resources
78%
Importance

Motivating, developing, and directing people as they work, identifying the best people for the job.

Monitoring
78%
Importance

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Persuasion
78%
Importance

Persuading others to change their minds or behavior.

Reading Comprehension
78%
Importance

Understanding written sentences and paragraphs in work-related documents.

Social Perceptiveness
78%
Importance

Being aware of others' reactions and understanding why they react as they do.

Top 10 Abilities

Oral Comprehension
80%
Importance

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression
80%
Importance

The ability to communicate information and ideas in speaking so others will understand.

Written Comprehension
80%
Importance

The ability to read and understand information and ideas presented in writing.

Written Expression
80%
Importance

The ability to communicate information and ideas in writing so others will understand.

Deductive Reasoning
78%
Importance

The ability to apply general rules to specific problems to produce answers that make sense.

Inductive Reasoning
78%
Importance

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Problem Sensitivity
78%
Importance

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

Fluency of Ideas
75%
Importance

The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Originality
75%
Importance

The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Speech Clarity
75%
Importance

The ability to speak clearly so others can understand you.

Top 10 Work Activities

Selling or Influencing Others
98%
Importance

Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Establishing and Maintaining Interpersonal Relationships
95%
Importance

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Communicating with Supervisors, Peers, or Subordinates
94%
Importance

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Making Decisions and Solving Problems
93%
Importance

Analyzing information and evaluating results to choose the best solution and solve problems.

Developing and Building Teams
92%
Importance

Encouraging and building mutual trust, respect, and cooperation among team members.

Guiding, Directing, and Motivating Subordinates
92%
Importance

Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Communicating with People Outside the Organization
91%
Importance

Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Coaching and Developing Others
90%
Importance

Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Training and Teaching Others
87%
Importance

Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Getting Information
86%
Importance

Observing, receiving, and otherwise obtaining information from all relevant sources.

Detailed Work Activities

  • Resolve customer complaints or problems.
  • Represent the organization in external relations.
  • Evaluate employee performance.
  • Manage human resources activities.
  • Establish interpersonal business relationships to facilitate work activities.
  • Advise customers on technical or procedural issues.
  • Supervise employees.
  • Direct sales, marketing, or customer service activities.
  • Evaluate potential of products, technologies, or resources.
  • Conduct opinion surveys or needs assessments.
  • Determine pricing or monetary policies.
  • Analyze financial records or reports to determine state of operations.
  • Confer with organizational members to accomplish work activities.
  • Advise others on business or operational matters.
  • Approve expenditures.
  • Prepare operational budgets.

Education

Interests

Enterprising
100%
Importance

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional
80%
Importance

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Social
47%
Importance

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Investigative
24%
Importance

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

Realistic
22%
Importance

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

Artistic
19%
Importance

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

Work Values

Independence
81%
Importance

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Working Conditions
79%
Importance

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Achievement
77%
Importance

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Support
77%
Importance

Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Recognition
67%
Importance

Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Relationships
58%
Importance

Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Colleges

SAGE Scholars Member Schools that offer majors leading to this career.

Alliant University
San Diego CA
Brenau University
Gainesville GA
Hartwick College
Oneonta NY
Hastings College
Hastings NE
Molloy University
Rockville Centre NY
Tusculum University
Greeneville TN

Check out the College Search to see the full list of schools with majors for this career.