Real Estate Sales Agents

Overview

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Job Zone Three: Medium Preparation Needed
Experience

Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.

Education

Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.

Job Training

Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.

Examples

These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, desktop publishers, electricians, agricultural technicians, barbers, court reporters and simultaneous captioners, and medical assistants.

Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.

Yearly Salary

High: $112K
Median: $49K
Low: $25K

Demand

Career Demand by State Career Demand by State Legend

Core Tasks

  • Prepare documents such as representation contracts, purchase agreements, closing statements, deeds, and leases.
  • Present purchase offers to sellers for consideration.
  • Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.
  • Confer with escrow companies, lenders, home inspectors, and pest control operators to ensure that terms and conditions of purchase agreements are met before closing dates.
  • Generate lists of properties that are compatible with buyers' needs and financial resources.
  • Compare a property with similar properties that have recently sold to determine its competitive market price.
  • Coordinate property closings, overseeing signing of documents and disbursement of funds.
  • Promote sales of properties through advertisements, open houses, and participation in multiple listing services.
  • Interview clients to determine what kinds of properties they are seeking.
  • Contact previous clients for prospecting of referral business.
  • Review property listings, trade journals, and relevant literature, and attend conventions, seminars, and staff and association meetings, to remain knowledgeable about real estate markets.
  • Answer clients' questions regarding construction work, financing, maintenance, repairs, and appraisals.
  • Coordinate appointments to show homes to prospective buyers.
  • Advise clients on market conditions, prices, mortgages, legal requirements, and related matters.
  • Advise sellers on how to make homes more appealing to potential buyers.
  • Contact property owners and advertise services to solicit property sales listings.
  • Display commercial, industrial, agricultural, and residential properties to clients and explain their features.
  • Accompany buyers during visits to and inspections of property, advising them on the suitability and value of the homes they are visiting.
  • Arrange for title searches to determine whether clients have clear property titles.
  • Develop networks of attorneys, mortgage lenders, and contractors to whom clients may be referred.
  • Investigate clients' financial and credit status to determine eligibility for financing.
  • Review plans for new construction with clients, enumerating and recommending available options and features.
  • Evaluate mortgage options to help clients obtain financing at the best prevailing rates and terms.
  • Inspect condition of premises, and arrange for necessary maintenance or notify owners of maintenance needs.
  • Appraise properties to determine loan values.
  • Visit properties to assess them before showing them to clients.
  • Contact utility companies for service hookups to clients' property.
  • Solicit and compile listings of available rental properties.
  • Conduct seminars and training sessions for sales agents to improve sales techniques.
  • Arrange meetings between buyers and sellers when details of transactions need to be negotiated.
  • Rent or lease properties on behalf of clients.
  • Secure construction or purchase financing with own firm or mortgage company.
  • Locate and appraise undeveloped areas for building sites, based on evaluations of area market conditions.

Technology Skills

Technology
Example
Hot Technology
Accounting software
Intuit QuickBooks
Analytical or scientific software
Home rating software
Calendar and scheduling software
Scheduling software
Cloud-based data access and sharing software
Google Drive
Customer relationship management CRM software
Microsoft Dynamics
Data base reporting software
iKorb Real Estate
Data base user interface and query software
Yardi software
Data mining software
eGrabber ListGrabber
Desktop publishing software
Microsoft Publisher
Document management software
Adobe Acrobat
Electronic mail software
Microsoft Outlook
Expert system software
Reveal Systems Truewire
Financial analysis software
Real Pro
Geographic information system
Geographic information system GIS software
Graphics or photo imaging software
Canva
Internet browser software
Internet browser software
Map creation software
DeLorme Topo USA
Office suite software
Microsoft Office software
Presentation software
Microsoft PowerPoint
Project management software
Microsoft Project
Route navigation software
Navigation software
Sales and marketing software
Moxi Works MoxiImpress
Spreadsheet software
Microsoft Excel
Video conferencing software
Zoom
Video creation and editing software
Loom
Voice recognition software
General Magic Portico
Web page creation and editing software
Facebook
Word processing software
Microsoft Word

Tools Used

Tool
Example
Computer Equipment and Accessories
Notebook computers
Consumer electronics
Global positioning system GPS receivers
Measuring and observing and testing instruments
Measuring wheels
Photographic or filming or video equipment
Digital cameras

Top 10 Knowledge Required

Customer and Personal Service
97%
Importance

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Sales and Marketing
94%
Importance

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language
87%
Importance

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

Law and Government
79%
Importance

Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

Administrative
75%
Importance

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Administration and Management
74%
Importance

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Communications and Media
69%
Importance

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Computers and Electronics
69%
Importance

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics
69%
Importance

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Building and Construction
68%
Importance

Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

Top 10 Skills

Active Listening
80%
Importance

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking
80%
Importance

Talking to others to convey information effectively.

Negotiation
78%
Importance

Bringing others together and trying to reconcile differences.

Coordination
75%
Importance

Adjusting actions in relation to others' actions.

Social Perceptiveness
75%
Importance

Being aware of others' reactions and understanding why they react as they do.

Critical Thinking
73%
Importance

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Persuasion
73%
Importance

Persuading others to change their minds or behavior.

Service Orientation
70%
Importance

Actively looking for ways to help people.

Reading Comprehension
68%
Importance

Understanding written sentences and paragraphs in work-related documents.

Time Management
68%
Importance

Managing one's own time and the time of others.

Top 10 Abilities

Oral Comprehension
80%
Importance

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression
80%
Importance

The ability to communicate information and ideas in speaking so others will understand.

Speech Clarity
78%
Importance

The ability to speak clearly so others can understand you.

Speech Recognition
78%
Importance

The ability to identify and understand the speech of another person.

Written Comprehension
78%
Importance

The ability to read and understand information and ideas presented in writing.

Written Expression
68%
Importance

The ability to communicate information and ideas in writing so others will understand.

Deductive Reasoning
65%
Importance

The ability to apply general rules to specific problems to produce answers that make sense.

Category Flexibility
63%
Importance

The ability to generate or use different sets of rules for combining or grouping things in different ways.

Far Vision
63%
Importance

The ability to see details at a distance.

Inductive Reasoning
63%
Importance

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Top 10 Work Activities

Resolving Conflicts and Negotiating with Others
93%
Importance

Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Establishing and Maintaining Interpersonal Relationships
88%
Importance

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Working with Computers
88%
Importance

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Making Decisions and Solving Problems
87%
Importance

Analyzing information and evaluating results to choose the best solution and solve problems.

Communicating with People Outside the Organization
86%
Importance

Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Getting Information
86%
Importance

Observing, receiving, and otherwise obtaining information from all relevant sources.

Organizing, Planning, and Prioritizing Work
86%
Importance

Developing specific goals and plans to prioritize, organize, and accomplish your work.

Selling or Influencing Others
86%
Importance

Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Updating and Using Relevant Knowledge
85%
Importance

Keeping up-to-date technically and applying new knowledge to your job.

Performing for or Working Directly with the Public
84%
Importance

Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Detailed Work Activities

  • Identify potential customers.
  • Contact current or potential customers to promote products or services.
  • Negotiate prices or other sales terms.
  • Coordinate activities with suppliers, contractors, clients, or other departments.
  • Gather customer or product information to determine customer needs.
  • Prepare sales or other contracts.
  • Coordinate legal schedules or activities.
  • Develop content for sales presentations or other materials.
  • Appraise property values.
  • Schedule appointments with prospective customers.
  • Obtain property information.
  • Explain technical product or service information to customers.
  • Deliver promotional presentations to current or prospective customers.
  • Develop proposals for current or prospective customers.
  • Recommend products or services to customers.
  • Advise real estate clients.
  • Examine condition of property or products.
  • Attend events to develop professional knowledge.
  • Verify customer credit information.
  • Develop professional relationships or networks.
  • Arrange delivery of goods or services.
  • Train sales personnel.
  • Direct fundraising or financing activities.
  • Contract real estate to clients.
  • Identify investment opportunities or strategies.

Education

Interests

Enterprising
92%
Importance

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional
73%
Importance

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Social
50%
Importance

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Realistic
29%
Importance

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

Artistic
28%
Importance

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

Investigative
21%
Importance

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

Work Values

Achievement
77%
Importance

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Independence
77%
Importance

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Relationships
77%
Importance

Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Working Conditions
67%
Importance

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Recognition
62%
Importance

Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Support
53%
Importance

Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.