General and Operations Managers

Overview

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Job Zone Four: Considerable Preparation Needed
Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Job Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Examples

Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.

Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.

Yearly Salary

High: $208K
Median: $103K
Low: $45K

Demand

Career Demand by State Career Demand by State Legend

Core Tasks

  • Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
  • Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
  • Direct administrative activities directly related to making products or providing services.
  • Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.
  • Set prices or credit terms for goods or services, based on forecasts of customer demand.
  • Prepare staff work schedules and assign specific duties.
  • Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.
  • Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
  • Plan or direct activities, such as sales promotions, that require coordination with other department managers.
  • Perform personnel functions, such as selection, training, or evaluation.
  • Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members, organization officials, or staff members.
  • Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
  • Direct non-merchandising departments of businesses, such as advertising or purchasing.
  • Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.
  • Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.
  • Plan store layouts or design displays.
  • Recommend locations for new facilities, or oversee the remodeling or renovating of current facilities.

Technology Skills

Technology
Example
Hot Technology
Access software
Citrix cloud computing software
Accounting software
Intuit QuickBooks
Analytical or scientific software
The MathWorks MATLAB
Backup or archival software
Veritas NetBackup
Business intelligence and data analysis software
Tableau
Calendar and scheduling software
Calendar and scheduling software
Cloud-based data access and sharing software
Slack
Cloud-based management software
Splunk Enterprise
Communications server software
IBM Domino
Computer aided design CAD software
Autodesk AutoCAD
Computer aided manufacturing CAM software
Siemens NX
Configuration management software
Puppet
Content workflow software
Atlassian JIRA
Customer relationship management CRM software
Salesforce software
Data base management system software
Teradata Database
Data base reporting software
SAP Crystal Reports
Data base user interface and query software
Yardi software
Data mining software
Google Analytics
Desktop communications software
Eko
Desktop publishing software
Microsoft Publisher
Development environment software
Microsoft Visual Basic for Applications VBA
Document management software
Microsoft SharePoint
Electronic mail software
Microsoft Outlook
Enterprise application integration software
Extensible markup language XML
Enterprise resource planning ERP software
SAP software
Enterprise system management software
IBM Power Systems software
Facilities management software
InnQuest Software roomMaster
Financial analysis software
Sage MAS 500
Geographic information system
Geographic information system GIS software
Graphics or photo imaging software
Adobe Photoshop
Human resources software
Personnel scheduling software
Industrial control software
Supervisory control and data acquisition SCADA software
Information retrieval or search software
LexisNexis
Instant messaging software
GroupMe
Internet browser software
Mozilla Firefox
Inventory management software
Inventory management software
Materials requirements planning logistics and supply chain software
LSA Visual Easy Lean
Medical software
Medical condition coding software
Metadata management software
Quest Erwin Data Modeler
Network monitoring software
Nagios
Object or component oriented development software
R
Object oriented data base management software
PostgreSQL
Office suite software
Microsoft Office software
Operating system software
Shell script
Point of sale POS software
Point of sale POS software
Presentation software
Microsoft PowerPoint
Process mapping and design software
Microsoft Visio
Project management software
Oracle Primavera Enterprise Project Portfolio Management
Sales and marketing software
Marketo Marketing Automation
Spreadsheet software
Microsoft Excel
Time accounting software
Kronos Workforce Timekeeper
Transaction security and virus protection software
NortonLifeLock cybersecurity software
Transaction server software
Customer information control system CICS
Video creation and editing software
YouTube
Web page creation and editing software
Facebook
Word processing software
Microsoft Word

Tools Used

Tool
Example
Communications Devices and Accessories
Cell phones
Computer Equipment and Accessories
Desktop computers
Laboratory and scientific equipment
Vacuum test chambers
Material handling machinery and equipment
Handtrucks
Measuring and observing and testing instruments
Profilometers
Office machines and their supplies and accessories
10-key calculators
Photographic or filming or video equipment
Digital cameras
Security surveillance and detection
Surveillance cameras

Top 10 Knowledge Required

Administration and Management
85%
Importance

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Customer and Personal Service
83%
Importance

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

English Language
74%
Importance

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

Production and Processing
72%
Importance

Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

Mathematics
71%
Importance

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Personnel and Human Resources
69%
Importance

Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Administrative
65%
Importance

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Economics and Accounting
64%
Importance

Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Sales and Marketing
60%
Importance

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Engineering and Technology
58%
Importance

Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

Top 10 Skills

Active Listening
80%
Importance

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Monitoring
80%
Importance

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Reading Comprehension
80%
Importance

Understanding written sentences and paragraphs in work-related documents.

Speaking
80%
Importance

Talking to others to convey information effectively.

Coordination
78%
Importance

Adjusting actions in relation to others' actions.

Critical Thinking
78%
Importance

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Management of Personnel Resources
75%
Importance

Motivating, developing, and directing people as they work, identifying the best people for the job.

Social Perceptiveness
75%
Importance

Being aware of others' reactions and understanding why they react as they do.

Active Learning
73%
Importance

Understanding the implications of new information for both current and future problem-solving and decision-making.

Complex Problem Solving
73%
Importance

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Top 10 Abilities

Oral Comprehension
80%
Importance

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression
80%
Importance

The ability to communicate information and ideas in speaking so others will understand.

Written Comprehension
80%
Importance

The ability to read and understand information and ideas presented in writing.

Written Expression
80%
Importance

The ability to communicate information and ideas in writing so others will understand.

Deductive Reasoning
78%
Importance

The ability to apply general rules to specific problems to produce answers that make sense.

Problem Sensitivity
78%
Importance

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

Speech Clarity
78%
Importance

The ability to speak clearly so others can understand you.

Speech Recognition
73%
Importance

The ability to identify and understand the speech of another person.

Inductive Reasoning
70%
Importance

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Information Ordering
70%
Importance

The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

Top 10 Work Activities

Working with Computers
90%
Importance

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Getting Information
89%
Importance

Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates
87%
Importance

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Making Decisions and Solving Problems
87%
Importance

Analyzing information and evaluating results to choose the best solution and solve problems.

Establishing and Maintaining Interpersonal Relationships
86%
Importance

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Identifying Objects, Actions, and Events
85%
Importance

Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Guiding, Directing, and Motivating Subordinates
84%
Importance

Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Organizing, Planning, and Prioritizing Work
84%
Importance

Developing specific goals and plans to prioritize, organize, and accomplish your work.

Judging the Qualities of Objects, Services, or People
82%
Importance

Assessing the value, importance, or quality of things or people.

Processing Information
82%
Importance

Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Detailed Work Activities

  • Analyze data to inform operational decisions or activities.
  • Analyze financial records to improve efficiency.
  • Direct sales, marketing, or customer service activities.
  • Direct organizational operations, projects, or services.
  • Prepare staff schedules or work assignments.
  • Direct financial operations.
  • Develop marketing plans or strategies.
  • Conduct employee training programs.
  • Hire personnel.
  • Implement organizational process or policy changes.
  • Develop organizational goals or objectives.
  • Develop organizational policies or programs.
  • Monitor performance of organizational members or partners.
  • Determine pricing or monetary policies.
  • Provide basic information to guests, visitors, or clients.
  • Manage environmental sustainability projects.
  • Plan facility layouts or designs.
  • Determine resource needs.
  • Manage construction activities.
  • Recommend organizational process or policy changes.

Education

Interests

Enterprising
100%
Importance

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional
76%
Importance

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Social
49%
Importance

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Investigative
35%
Importance

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

Realistic
32%
Importance

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

Artistic
19%
Importance

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

Work Values

Relationships
91%
Importance

Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Independence
86%
Importance

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Working Conditions
86%
Importance

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Recognition
81%
Importance

Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Achievement
77%
Importance

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Support
67%
Importance

Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Colleges

SAGE Scholars Member Schools that offer majors leading to this career.

Check out the College Search to see the full list of schools with majors for this career.