A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications

Colleges and Universities

SAGE Scholars Member Schools that offer Public Relations, Advertising, and Applied Communication and related majors.

Check out the College Search to see the full list of schools that offer Communication, Journalism, And Related Programs majors.

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