Careers

>

Marketing

>

Marketing Management

>

Marketing Managers

Marketing Managers

Overview
Job Zone Four: Considerable Preparation Needed
Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Job Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Examples

Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Salary Salary

Salary at 10th Percentile: $74K
Salary at 25th Percentile: $101K
Median Salary: $142K
Salary at 75th Percentile: $191K
Salary at 90th Percentile: $208K

Demand
Career Demand by State Career Demand by State Legend
Core Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications, such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies, or analyze their findings.

Conduct economic or commercial surveys to identify potential markets for products or services.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Develop business cases for environmental marketing strategies.

Select products or accessories to be displayed at trade or special production shows.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Technology Skills
Technology
Example
Hot Technology
Access software
Citrix
Accounting software
Intuit QuickBooks
Analytical or scientific software
The MathWorks MATLAB
Application server software
GitHub
Business intelligence and data analysis software
Tableau
Communications server software
IBM Domino
Computer based training software
Padlet
Content workflow software
Atlassian JIRA
Customer relationship management CRM software
Salesforce software
Data base management system software
Teradata Database
Data base reporting software
Database reporting software
Data base user interface and query software
Yardi
Data mining software
Google Analytics
Desktop communications software
Eko
Desktop publishing software
Adobe Systems Adobe InDesign
Development environment software
Ruby
Document management software
Adobe Systems Adobe Acrobat
Electronic mail software
Microsoft Outlook
Enterprise application integration software
Extensible markup language XML
Enterprise resource planning ERP software
SAP Business Objects
Enterprise system management software
Splunk Enterprise
Expert system software
Oracle Beehive
Financial analysis software
Oracle E-Business Suite Financials
Graphics or photo imaging software
SmugMug Flickr
Information retrieval or search software
LexisNexis
Internet browser software
Web browser software
Multi-media educational software
Nearpod
Network conferencing software
LogMeIn GoToWebinar
Object or component oriented development software
Swift
Office suite software
Microsoft Office
Operating system software
Apple macOS
Presentation software
Microsoft PowerPoint
Project management software
Microsoft SharePoint
Sales and marketing software
Marketo Marketing Automation
Spreadsheet software
Microsoft Excel
Transaction security and virus protection software
Symantec
Transaction server software
Armand Morin MultiTrack Generator
Video conferencing software
LogMeIn GoToMeeting
Video creation and editing software
YouTube
Web page creation and editing software
Social media sites
Web platform development software
Ruby on Rails
Word processing software
Microsoft Word
Tools Used
Tool
Example
Computer Equipment and Accessories
Personal computers
Office machines and their supplies and accessories
Laser facsimile machines
Top 10 Knowledge Required
Sales and Marketing
97%
Importance

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language
90%
Importance

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Administration and Management
81%
Importance

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Customer and Personal Service
77%
Importance

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Communications and Media
76%
Importance

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Computers and Electronics
71%
Importance

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics
71%
Importance

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Design
63%
Importance

Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Economics and Accounting
62%
Importance

Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Clerical
61%
Importance

Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Top 10 Skills
Active Learning
78%
Importance

Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening
78%
Importance

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Critical Thinking
78%
Importance

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension
78%
Importance

Understanding written sentences and paragraphs in work related documents.

Social Perceptiveness
78%
Importance

Being aware of others' reactions and understanding why they react as they do.

Speaking
78%
Importance

Talking to others to convey information effectively.

Judgment and Decision Making
75%
Importance

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Monitoring
75%
Importance

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Persuasion
75%
Importance

Persuading others to change their minds or behavior.

Complex Problem Solving
73%
Importance

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Top 10 Abilities
Oral Comprehension
80%
Importance

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Oral Expression
80%
Importance

The ability to communicate information and ideas in speaking so others will understand.

Written Comprehension
80%
Importance

The ability to read and understand information and ideas presented in writing.

Deductive Reasoning
78%
Importance

The ability to apply general rules to specific problems to produce answers that make sense.

Written Expression
78%
Importance

The ability to communicate information and ideas in writing so others will understand.

Fluency of Ideas
75%
Importance

The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Inductive Reasoning
75%
Importance

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Speech Clarity
75%
Importance

The ability to speak clearly so others can understand you.

Originality
73%
Importance

The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Problem Sensitivity
73%
Importance

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Top 10 Work Activities
Communicating with Supervisors, Peers, or Subordinates
95%
Importance

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Establishing and Maintaining Interpersonal Relationships
94%
Importance

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Interacting With Computers
88%
Importance

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Getting Information
87%
Importance

Observing, receiving, and otherwise obtaining information from all relevant sources.

Making Decisions and Solving Problems
87%
Importance

Analyzing information and evaluating results to choose the best solution and solve problems.

Organizing, Planning, and Prioritizing Work
87%
Importance

Developing specific goals and plans to prioritize, organize, and accomplish your work.

Selling or Influencing Others
86%
Importance

Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Thinking Creatively
86%
Importance

Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Identifying Objects, Actions, and Events
85%
Importance

Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Communicating with Persons Outside Organization
84%
Importance

Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Detailed Work Activities

Evaluate program effectiveness.

Develop marketing plans or strategies.

Direct sales, marketing, or customer service activities.

Analyze data to inform operational decisions or activities.

Estimate cost or material requirements.

Determine pricing or monetary policies.

Compile operational data.

Supervise employees.

Confer with organizational members to accomplish work activities.

Monitor external affairs or events affecting business operations.

Analyze market research data.

Analyze forecasting data to improve business decisions.

Negotiate contracts for transportation, distribution, or logistics services.

Coordinate special events or programs.

Conduct opinion surveys or needs assessments.

Develop sustainable organizational policies or practices.

Recommend organizational process or policy changes.

Advise others on business or operational matters.

Develop marketing plans or strategies for environmental initiatives.

Work Context
Electronic Mail

How often do you use electronic mail in this job?

Telephone

How often do you have telephone conversations in this job?

Indoors, Environmentally Controlled

How often does this job require working indoors in environmentally controlled conditions?

Face-to-Face Discussions

How often do you have to have face-to-face discussions with individuals or teams in this job?

Work With Work Group or Team

How important is it to work with others in a group or team in this job?

Contact With Others

How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

Structured versus Unstructured Work

To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?

Spend Time Sitting

How much does this job require sitting?

Coordinate or Lead Others

How important is it to coordinate or lead others in accomplishing work activities in this job?

Deal With External Customers

How important is it to work with external customers or the public in this job?

Education
Majors
Major
Consumer Merchandising/Retailing Management
Apparel and Textile Marketing Management
Pharmaceutical Marketing and Management
Marketing/Marketing Management, General
Marketing Research
International Marketing
Digital Marketing
Marketing, Other
Hospitality and Recreation Marketing Operations
Interests
Enterprising
100%
Importance

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Conventional
77%
Importance

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Artistic
53%
Importance

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Social
39%
Importance

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Investigative
34%
Importance

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Realistic
15%
Importance

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Top 10 Work Styles
Initiative
91%
Importance

Job requires a willingness to take on responsibilities and challenges.

Leadership
88%
Importance

Job requires a willingness to lead, take charge, and offer opinions and direction.

Achievement/Effort
87%
Importance

Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

Adaptability/Flexibility
87%
Importance

Job requires being open to change (positive or negative) and to considerable variety in the workplace.

Attention to Detail
87%
Importance

Job requires being careful about detail and thorough in completing work tasks.

Dependability
87%
Importance

Job requires being reliable, responsible, and dependable, and fulfilling obligations.

Persistence
85%
Importance

Job requires persistence in the face of obstacles.

Integrity
84%
Importance

Job requires being honest and ethical.

Innovation
83%
Importance

Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.

Cooperation
82%
Importance

Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

Work Values
Working Conditions
89%
Importance

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Achievement
86%
Importance

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Independence
81%
Importance

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Relationships
81%
Importance

Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Recognition
77%
Importance

Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Support
72%
Importance

Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.