Marketing Managers
Overview
Salary
Demand
Core Tasks
Technology Skills
Tools Used
Top 10 Knowledge Required
Top 10 Skills
Top 10 Abilities
Top 10 Work Activities
Detailed Work Activities
Work Context
Education
Majors
Training
Experience
Interests
Top 10 Work Styles
Work Values
Related Careers
Job Zone Four: Considerable Preparation Needed
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Salary at 10th Percentile: $68,490
Median Salary: $132,230
Salary at 90th Percentile: $208,000
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies or analyze their findings.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Technology
Example
Hot Technology
Tool
Example
Hot Technology
Sales and Marketing
96%
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
87%
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
76%
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service
71%
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media
70%
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
63%
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics
63%
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Design
54%
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Economics and Accounting
53%
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Education and Training
51%
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Reading Comprehension
72%
Understanding written sentences and paragraphs in work related documents.
Active Listening
72%
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
72%
Talking to others to convey information effectively.
Critical Thinking
72%
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning
72%
Understanding the implications of new information for both current and future problem-solving and decision-making.
Social Perceptiveness
72%
Being aware of others' reactions and understanding why they react as they do.
Monitoring
69%
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion
69%
Persuading others to change their minds or behavior.
Judgment and Decision Making
69%
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Negotiation
66%
Bringing others together and trying to reconcile differences.
Oral Comprehension
75%
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension
75%
The ability to read and understand information and ideas presented in writing.
Oral Expression
75%
The ability to communicate information and ideas in speaking so others will understand.
Written Expression
72%
The ability to communicate information and ideas in writing so others will understand.
Deductive Reasoning
72%
The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas
69%
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Inductive Reasoning
69%
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Speech Clarity
69%
The ability to speak clearly so others can understand you.
Originality
66%
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Problem Sensitivity
66%
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Communicating with Supervisors, Peers, or Subordinates
94%
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships
92%
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Interacting With Computers
85%
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Organizing, Planning, and Prioritizing Work
84%
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Making Decisions and Solving Problems
84%
Analyzing information and evaluating results to choose the best solution and solve problems.
Getting Information
83%
Observing, receiving, and otherwise obtaining information from all relevant sources.
Thinking Creatively
82%
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Selling or Influencing Others
82%
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Identifying Objects, Actions, and Events
81%
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Communicating with Persons Outside Organization
80%
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Confer with organizational members to accomplish work activities.
Develop marketing plans or strategies for environmental initiatives.
Develop sustainable organizational policies or practices.
Recommend organizational process or policy changes.
Develop marketing plans or strategies.
Direct sales, marketing, or customer service activities.
Determine pricing or monetary policies.
Evaluate program effectiveness.
Analyze data to inform operational decisions or activities.
Estimate cost or material requirements.
Supervise employees.
Negotiate contracts for transportation, distribution, or logistics services.
Compile operational data.
Monitor external affairs or events affecting business operations.
Analyze market research data.
Analyze forecasting data to improve business decisions.
Coordinate special events or programs.
Advise others on business or operational matters.
Conduct opinion surveys or needs assessments.
Electronic Mail
How often do you use electronic mail in this job?
Face-to-Face Discussions
How often do you have to have face-to-face discussions with individuals or teams in this job?
Work With Work Group or Team
How important is it to work with others in a group or team in this job?
Structured versus Unstructured Work
To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?
Telephone
How often do you have telephone conversations in this job?
Contact With Others
How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
Freedom to Make Decisions
How much decision making freedom, without supervision, does the job offer?
Coordinate or Lead Others
How important is it to coordinate or lead others in accomplishing work activities in this job?
Indoors, Environmentally Controlled
How often does this job require working indoors in environmentally controlled conditions?
Time Pressure
How often does this job require the worker to meet strict deadlines?
Major
Enterprising
Score: 100 / 100
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
Score: 76 / 100
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Artistic
Score: 52 / 100
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Social
Score: 38 / 100
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Investigative
Score: 33 / 100
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Realistic
Score: 14 / 100
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Initiative
88%
Job requires a willingness to take on responsibilities and challenges.
Leadership
84%
Job requires a willingness to lead, take charge, and offer opinions and direction.
Dependability
84%
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Achievement/Effort
83%
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Attention to Detail
83%
Job requires being careful about detail and thorough in completing work tasks.
Adaptability/Flexibility
83%
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Persistence
81%
Job requires persistence in the face of obstacles.
Integrity
79%
Job requires being honest and ethical.
Innovation
79%
Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Cooperation
77%
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Working Conditions
88%
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Achievement
86%
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Relationships
81%
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence
81%
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Recognition
76%
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Support
71%
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
