Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Salary at 10th Percentile: $68,490
Median Salary: $132,230
Salary at 90th Percentile: $208,000
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies or analyze their findings.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Understanding written sentences and paragraphs in work related documents.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Being aware of others' reactions and understanding why they react as they do.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuading others to change their minds or behavior.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Bringing others together and trying to reconcile differences.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to read and understand information and ideas presented in writing.
The ability to communicate information and ideas in speaking so others will understand.
The ability to communicate information and ideas in writing so others will understand.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to speak clearly so others can understand you.
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Analyzing information and evaluating results to choose the best solution and solve problems.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Confer with organizational members to accomplish work activities.
Develop marketing plans or strategies for environmental initiatives.
Develop sustainable organizational policies or practices.
Recommend organizational process or policy changes.
Develop marketing plans or strategies.
Direct sales, marketing, or customer service activities.
Determine pricing or monetary policies.
Evaluate program effectiveness.
Analyze data to inform operational decisions or activities.
Estimate cost or material requirements.
Negotiate contracts for transportation, distribution, or logistics services.
Compile operational data.
Monitor external affairs or events affecting business operations.
Analyze market research data.
Analyze forecasting data to improve business decisions.
Coordinate special events or programs.
Advise others on business or operational matters.
Conduct opinion surveys or needs assessments.
How often do you use electronic mail in this job?
How often do you have to have face-to-face discussions with individuals or teams in this job?
How important is it to work with others in a group or team in this job?
To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?
How often do you have telephone conversations in this job?
How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
How much decision making freedom, without supervision, does the job offer?
How important is it to coordinate or lead others in accomplishing work activities in this job?
How often does this job require working indoors in environmentally controlled conditions?
How often does this job require the worker to meet strict deadlines?
Score: 100 / 100
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Score: 76 / 100
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Score: 52 / 100
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Score: 38 / 100
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Score: 33 / 100
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Score: 14 / 100
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Job requires a willingness to take on responsibilities and challenges.
Job requires a willingness to lead, take charge, and offer opinions and direction.
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Job requires being careful about detail and thorough in completing work tasks.
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Job requires persistence in the face of obstacles.
Job requires being honest and ethical.
Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.