Demonstrators and Product Promoters
Overview
Salary
Demand
Core Tasks
Technology Skills
Tools Used
Top 10 Knowledge Required
Top 10 Skills
Top 10 Abilities
Top 10 Work Activities
Detailed Work Activities
Work Context
Education
Majors
Interests
Top 10 Work Styles
Work Values
Related Careers
Overview
Job Zone Two: Some Preparation Needed
Experience
Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Education
These occupations usually require a high school diploma.
Job Training
Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
Examples
These occupations often involve using your knowledge and skills to help others. Examples include orderlies, counter and rental clerks, customer service representatives, security guards, upholsterers, and tellers.
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Salary Salary
Salary at 10th Percentile: $23K
Salary at 25th Percentile: $27K
Median Salary: $32K
Salary at 75th Percentile: $42K
Salary at 90th Percentile: $58K
Demand
Core Tasks
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Sell products being promoted and keep records of sales.
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Keep areas neat while working and return items to correct locations following demonstrations.
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Research or investigate products to be presented to prepare for demonstrations.
Suggest specific product purchases to meet customers' needs.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Identify interested and qualified customers to provide them with additional information.
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
Transport, assemble, and disassemble materials used in presentations.
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
Practice demonstrations to ensure that they will run smoothly.
Instruct customers in alteration of products.
Prepare or alter presentation contents to target specific audiences.
Stock shelves with products.
Work as part of a team of demonstrators to accommodate large crowds.
Provide product information, using lectures, films, charts, or slide shows.
Train demonstrators to present a company's products or services.
Recommend product or service improvements to employers.
Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
Write articles or pamphlets about products.
Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
Technology Skills
Technology
Example
Hot Technology
Tools Used
Tool
Example
Top 10 Knowledge Required
Customer and Personal Service
81%
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
74%
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing
74%
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Food Production
66%
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Public Safety and Security
60%
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Psychology
51%
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Clerical
50%
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Communications and Media
49%
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
49%
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Administration and Management
46%
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Top 10 Skills
Active Listening
78%
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
78%
Talking to others to convey information effectively.
Persuasion
70%
Persuading others to change their minds or behavior.
Reading Comprehension
65%
Understanding written sentences and paragraphs in work related documents.
Service Orientation
65%
Actively looking for ways to help people.
Complex Problem Solving
60%
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Coordination
60%
Adjusting actions in relation to others' actions.
Critical Thinking
60%
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making
60%
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring
60%
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Top 10 Abilities
Oral Comprehension
78%
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
78%
The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity
78%
The ability to speak clearly so others can understand you.
Speech Recognition
75%
The ability to identify and understand the speech of another person.
Deductive Reasoning
63%
The ability to apply general rules to specific problems to produce answers that make sense.
Near Vision
63%
The ability to see details at close range (within a few feet of the observer).
Category Flexibility
60%
The ability to generate or use different sets of rules for combining or grouping things in different ways.
Inductive Reasoning
60%
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering
60%
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Problem Sensitivity
60%
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Top 10 Work Activities
Performing for or Working Directly with the Public
95%
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing Others
95%
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal Relationships
83%
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside Organization
82%
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates
77%
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Getting Information
72%
Observing, receiving, and otherwise obtaining information from all relevant sources.
Judging the Qualities of Things, Services, or People
70%
Assessing the value, importance, or quality of things or people.
Making Decisions and Solving Problems
68%
Analyzing information and evaluating results to choose the best solution and solve problems.
Thinking Creatively
67%
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Developing and Building Teams
66%
Encouraging and building mutual trust, respect, and cooperation among team members.
Detailed Work Activities
Distribute promotional literature or samples to customers.
Maintain records of sales or other business transactions.
Sell products or services.
Clean work areas.
Explain technical product or service information to customers.
Demonstrate products to consumers.
Record sales or transactions data.
Recommend products or services to customers.
Study product information to acquire professional knowledge.
Set up merchandise displays.
Identify potential customers.
Answer customer questions about goods or services.
Gather customer or product information to determine customer needs.
Advise customers on the use of products or services.
Develop content for sales presentations or other materials.
Stock products or parts.
Deliver promotional presentations to current or prospective customers.
Train sales personnel.
Contact current or potential customers to promote products or services.
Model cosmetics, clothing, or accessories.
Work Context
Contact With Others
How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
Spend Time Standing
How much does this job require standing?
Face-to-Face Discussions
How often do you have to have face-to-face discussions with individuals or teams in this job?
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
How much does this job require using your hands to handle, control, or feel objects, tools or controls?
Deal With External Customers
How important is it to work with external customers or the public in this job?
Indoors, Environmentally Controlled
How often does this job require working indoors in environmentally controlled conditions?
Work With Work Group or Team
How important is it to work with others in a group or team in this job?
Frequency of Decision Making
How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
Freedom to Make Decisions
How much decision making freedom, without supervision, does the job offer?
Deal With Unpleasant or Angry People
How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
Education
Interests
Enterprising
100%
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
72%
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Realistic
53%
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Social
39%
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Artistic
29%
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Investigative
15%
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Top 10 Work Styles
Dependability
90%
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Integrity
89%
Job requires being honest and ethical.
Cooperation
88%
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Social Orientation
87%
Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Concern for Others
86%
Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Independence
84%
Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Attention to Detail
83%
Job requires being careful about detail and thorough in completing work tasks.
Adaptability/Flexibility
82%
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Self Control
80%
Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Persistence
76%
Job requires persistence in the face of obstacles.
Work Values
Relationships
81%
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence
48%
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Recognition
43%
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Working Conditions
41%
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Achievement
39%
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Support
39%
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
