A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets

Colleges and Universities

SAGE Scholars Member Schools that offer Marketing and related majors.

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Careers

Advertising and Promotions Managers Business Teachers, Postsecondary Fundraisers Fundraising Managers Market Research Analysts and Marketing Specialists Marketing Managers Sales Managers